Category Archive: Business Growth

Made in America, Built to Last: Universal Polymer & Rubber Ltd. Is Featured in “Construction in Focus Magazine”

This month UPR received a rewarding validation of our efforts, being recognized by one of the most widely read publications in the world of manufacturing and construction– Construction in Focus. Universal Polymer & Rubber Ltd. is pleased to be seen as a “Made in America” success story in the July 2017 issue.

We would like to thank the magazine for the opportunity and to tip the hat to everyone who has been involved in helping us earn that spotlight.

A Made in America Success Story” (pages 114-117), is a candid look at the legacy of Universal Polymer & Rubber Ltd and dives deep into the secrets of our longevity. The write-up digs through our accomplishments during such uncertain economic times, highlighting our efforts to avoid reliance on exports for revenue. Contrasting companies are especially glaring because many rubber manufacturers and suppliers in the Midwest have been forced to closed their doors in the past decade.

Still, we remain confident in our diverse product line and our commitment to quality conscious, lean production. In the next five years, we look to expand our footprint in North America and aim to increase the volume of trade with international clients.

What Sets UP&R Apart?

Hendley talks to a few of our company’s captivating factors:

  1. Our ability to custom create products from client supplied designs – models and blueprints. Standard units like tarp straps are good sellers. But our expertise isn’t restricted to these “bought off the shelf” items. UP&R customers depend on our prowess when it comes to crafting parts from customer designs.
  2. Our diverse product pool and market base. We aren’t just an automotive seller or a pipe gasket company. We have the skill to manufacture tarp straps and items that require finely honed rubber and plastic extrusion capabilities as well.
  3. Our dedication to quality. UP&R team members are the best at what they do. We possess the ISO 9001:2008 certification (without design) and also the ISO/TS 16949 certification across all facilities.

Also mentioned are snippets about the ‘5 S’ program that will help with all future facilities, whether expanded or acquired.

Finely peppered with quotes from our Executive Vice President, John Zielinski, we find that the engaging article both informs and inspires like-minded companies and future business prospects.

Contacting UP&R

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Need a quote? Get in touch with us today.

The Sales Development Process Isn’t As Quick As You Think

To be a successful business it is important to develop new customers while still providing excellent service to your existing customers.  At Universal Polymer & Rubber we are a manufacturer of rubber molded parts, rubber extruded parts and plastic extruded parts, along with tarp straps for the trucking industry.  We are regularly meeting with new potential clients to review their needs and requirements and discuss how we might be able to assist them.  This sales development process is not quick like some businesses might think, but requires due diligence done on both sides to make sure the fit is right.  Below is an outline of the sales development process.

Business meeting

The Sales Development Process:

Creating the Relationship – The first and one of the most important steps of the process is creating the initial relationship with a potential new client.  Getting your foot in the door isn’t always easy and can take time to build trust and understanding regarding the services your company can provide them.  This can require much follow up and persistence and usually isn’t as simple as calling up and offering to be the company’s new supplier.

Providing Samples – Once the initial relationship is made, the next step is providing samples or porotypes to show the company you can meet their requirements.  This can require multiple meetings to learn the exact specs of what they need, and once that is obtained more time will be used to make the samples to present to them.

Testing of Products and Materials –   When the sample or prototype is presented to the client, they will then need to perform testing to make sure it actually meets all their requirements and will fulfil all their qualifications.  Many times there can be back and forth at this step as changes are required.  By creating a good relationship in the initial step, this can be an easier operation as both sides are looking to develop a successful working partnership.

Ramp Inventory Down from Old Supplier – All the specs have been met, the customer is happy with the product. Is the customer immediately able to buy in bulk from you?  Not so fast!  Most likely they have a large amount of inventory still on hand, or possibly even on order from their old supplier.  More waiting time will be spent as they finish up this entire inventory and then are ready to receive the items you will be providing.

While the sales development process can take a long time, it can be worth it for both sides at the end as a successful partnership has been created.  For more information on the products and services Universal Polymer & Rubber can provide for you, please contact us here.

Competitive Manufacturing: A Delicate Balancing Act

Today’s business environment is unique and highly competitive. As manufacturing comes back in a big way, and American manufacturing, specifically, is reaching new heights, companies must find the right balance to stay ahead.

Take, for example, the role of a senior manager in a medium-sized manufacturing company. This person must wear many hats. After all, most companies don’t have the full amount of personnel—especially in these times of fewer skilled workers—to have someone handle short-term strategies and another to handle long-term.

The senior manager, therefore, has multiple responsibilities, and must juggle them all well, focusing on both the short and long term. He or she must also be able to switch these multiple hats many times throughout the course of a day. This is especially true when the company focuses on lean operation.

A major factor is to isolate each customer and his or her industry, looking at them all as individuals and focusing on their specific needs. For auto industry customers, for instance, parts are typically shipped out a year or two after the initial quote, and the prices of raw materials and gas can change in this time period. This needs to be taken into account and monitored closely along the way. For other industry clients, the factors will differ and should always be considered.

In this way, the senior manager is responsible for being involved on many levels, while balancing so many tasks: new business growth, sales input trackables, industry forecasts, company projects, and, of course, each customer and industry.

By achieving this delicate balance, the short and long term will correlate, and a lean operation will stay lean but effective. A good business—with a very good senior manager—can make this all work. At Universal Polymer & Rubber, we’re proud of every member of our hardworking, dedicated staff, including our senior management, and believe we effectively achieve all our goals while putting our customers first.

Benchmarking and Continuous Improvement: An Ongoing Road to Success

American manufacturing is most definitely back in a big way—and it’s also definitely one of the most competitive and innovative manufacturing industries in the world. In order to remain competitive, American companies must continuously improve and focus on bettering their operations and products on a minute-to-minute basis.

This extreme focus on continuous improvement is something we take very seriously, and very personally. We realize the level of trust our clients put in us, and we’ll never sit back and rest on past success. We know that no matter how good a business is, there’s always room for improvement, and in order to continue to improve internally and remain profitable, this method must be implemented, maintained, and tracked throughout every aspect of the business.

We do this in a number of ways. One of them is through benchmarking, a practice that goes hand-in-hand with our continuous improvement efforts. Just as coaches of successful sports teams look at what other teams are doing effectively, and then use those principles and practices, we, as a manufacturer, do the same.

We often find the best use of benchmarking is by looking at our customers, for whom we have great respect. We will visit customers’ manufacturing facilities and see how they perform certain operations, picking and choosing what’s successful and relevant to our own facilities.

One customer of ours, a Tier 1 supplier, demonstrated an innovative inventory storage system, showing what was last produced and what stock was oldest. We subsequently implemented the same method with great success.

Another Tier 1 client of ours was holding daily meetings to track action items—now we use the same practice in our Advanced Product Quality Planning (APQP).

Using benchmarking along with our other practices in continuous improvement allows us to achieve across-the-board progress, while setting a baseline and tracking our growth along the way. While not every change occurs overnight, but rather is a constant work in progress with consistent forward momentum, it all leads to noticeable success.

Where is the Next Manufacturing Hub?

It wasn’t long ago when everyone was convinced that all American manufacturing jobs would end up in China permanently. Before China, manufacturing was sent overseas to Japan, and to Taiwan before then. Due to the low cost in these areas, many manufacturers went overseas. New research from the Boston Consulting Group, however, shows that China and the U.S. are now almost equal when it comes to manufacturing costs. That brings up the question, where will manufacturing go next?

Due to rising labor costs and a burgeoning middle class in China, along with higher productivity in the U.S., offshore manufacturing will soon be looking for a new home. According to this article from BusinessWeek, some countries with low manufacturing costs include Indonesia, India, Mexico, and Thailand.

The key here is not just low cost labor, but also access to transportation, political stability, skilled workers, and a solid infrastructure. Some experts believe it is only a matter of time until Africa becomes a player in the manufacturing field, thanks in part to heavy infrastructure investment from China, as seen in this report. Africa is a place of huge potential with many natural resources—we also think it is only a matter of time until manufacturing enters this area.

As is the case with any area, the natural evolution of manufacturing and its effect on the economy forces manufacturers to move around for lower costs. Manufacturing is consistently searching for the next area that is the best place to get parts made. In the end, it is difficult to predict where manufacturing will end up after China, but it is clear that the tide is changing quickly. At Universal Polymer, we hope that America’s manufacturers can take advantage of this dramatic shift and make the U.S. a manufacturing power once again.

5S Principles: Our Commitment to Continuous Improvement

If you are familiar with the 5S methodology, you’ll know how useful it is in manufacturing. And if you know how truly useful it is, you’ll understand how pleased we are at Universal Polymer & Rubber to be implementing the 5S principles, and to be seeing it all come together so well for us.

5S is a Japanese workplace organizational discipline that specifically stands for 5 words—seiri, seiton, seiso, seiketsu, and shitsuke. They refer to neatness, sorting, and disciplined organization, and the principle was first brought to the U.S. in the 1980s when Japanese automakers began establishing a presence in America. Since then, 5S has spread beyond automaking to encompass all of manufacturing, and it has become part of the mantra of successful manufacturing.

In essence, the idea of 5S is continuous improvement through a disciplined way of organizing and keeping order. Everything has a place, and there is a place for everything. Nothing should be carelessly or haphazardly thrown or stored anywhere; everything should be kept neatly in its proper area.

In this way, everyone within the organization gets into a routine, and things are kept neat. But beyond that, when everything is kept neat and the clutter is gone, it becomes easier for each person to look clearly at his or her work zone and see the areas for improvement. It ensures a clear picture and, in the end, a quality of work.

Additionally, maintaining the 5S method presents the right picture to customers who visit a facility; when clients visit suppliers whose warehouses are exceptionally organized and efficient, they feel assured that everything is in order and quality is consistently achieved.

For a long time, we have been very interested in implementing 5S practices, but weren’t physically able to given the lack of space at our facilities. Now, having recently finished our warehouse upgrades/renovations, we have been able to accomplish this, and we’re very pleased with the results already.

Of course, 5S is a work in progress, a never-ending quest for improvement; our facilities look significantly better than they did six weeks ago, and not as good as they will look six weeks from now. It’s all part of our plan to continue delivering the quality we always have, but never being satisfied with “good enough.”

The Unpredictability of Manufacturing

In many ways, manufacturing is the art of managing the unpredictable. In order to take a product or part from initial idea to completion, skill, hard work, and just a bit of luck are needed. There are a variety of things that can go astray during the manufacturing process; here are some of the more common ones:

Material Inconsistency

When working with a variety of suppliers, it’s difficult to sometimes keep track of all of the different parts and materials, and where they are coming from. When it comes to materials, they must be consistent to work; coordination with suppliers and ensuring the materials are of the same compound is essential and doesn’t always work out.


If the past winter has taught us anything, it is that weather cannot be counted on. Day after day of snow and frozen roads have stopped manufacturers in their tracks. In fact, U.S. manufacturing output fell sharply in January 2014 almost exclusively because of the cold weather, as seen in this article.

The Human Element

People do manufacturing, and people are not perfect. We all have bad days. While this variable is hard to control, you must take it into account in everything you do.

So, what is the answer? How can you avoid having your production lines come to a screeching halt? As we mentioned before, the key is preparation. You must do everything in your power to reduce the impact of these variables. It helps to have a couple of things locked down.

Preventative and Predictive Maintenance

If you keep your machinery in top shape at all times, you instantly lower the likelihood of a sudden breakdown. It really is that simple.

Proper coordination with suppliers

If you trust your supplier, it takes away a giant worry. If you know they are putting their reputation behind everything they send your way, it makes life so much easier. Plus, you also know they will go out of their way to make it right if something does go wrong.

At Universal Polymer, we believe that we fall into this category. We are the kind of company that will make every effort possible to eliminate worry from the equation. Our rubber and plastic extrusions and rubber moldings are of the highest quality and we stand behind everything we make. We can’t solve all your problems, but at least you will be able to trust your rubber and plastic gaskets, straps, and tubes!

Seasonality in the World of Manufacturing

While most of the country is worrying about staying warm and digging out from another polar vortex, it’s spring and summer time at Universal Polymer! Well, don’t get us wrong, it is still very (very!) cold here in Ohio. However, this is the time of year orders for plastic and rubber extrusions come flooding in from companies that specialize in warmer weather products. That is the thing about the start of every year, while there is a manufacturing and construction lull during the holidays, it disappears the second the calendar flips to January and February. So, who are the companies and industries that are working so hard to plan for the long hot days of summer?

The lawn care and lawn mower industry is one such industry in full manufacturing mode. According to experts, consumer lawn and garden equipment is worth staggering $5 billion and close to 68 million American households maintain their own lawns. As you can imagine, some of the biggest names in the industry are currently running 24-7 to be ready to satiate this overwhelming demand. If you look at a lawnmower, you can see that rubber molding, and rubber and plastic extrusions, play a major role in keeping them running at peak performance.

The outdoor equipment industry is starting to slow around May, which is when the construction season is just being ramped up. The construction industry, which was worth $900 billion in 2013, must take full advantage of the warmer weather to get projects started and completed before the cold weather returns.

For us at Universal Polymer, it is critical that we time these seasonal shifts carefully. In order to maximize profits and keep our customers happy year in and year out, we make sure to expedite production during the busier times. So, never fear, no matter what time of year it is, Universal Polymer is prepared to handle what ever you can throw at us!

Moving on Up…to our New Facility!

We have some exciting news to share with you—our newest addition to our facility is just about completed! For months, we have been working on building and growing, as ground broke on the new facility in April, and we are excited to finally have the space to move in!

As we mentioned, we first broke ground this past spring after acquiring another company. With the growth to our business, we decided it was necessary that we have additional space. The facility will act as storage and warehousing space and is an add-on to our current building. This construction project also includes new offices and conference rooms, which are twice the size of our current conference rooms.

What will this additional space do for us? First, it greatly enhances our ability to serve our customers, as we are currently utilizing three offsite warehouses to stock our products. Now, we will have everything in one place, allowing for shorter lead times. The warehousing space will allow for material flow throughout the facility as well as provide more stocking space. Due to this, we’ll be able to run more parts and cut down on production time.

We are all very excited to move on up into our new facility! To see how far we have come and the progress of the construction project, take a look at our Facebook photos!

Looking Ahead into 2014

At Universal Polymer and Rubber, we are guardedly optimistic about the upcoming New Year. As the company surveys the business landscape for 2014, there are definitely some positive macro-economic trends that point to continued business and growth.

In particular, automotive production is trending upward to a likely production level of 16.5 million. This is great news for our rubber molding and rubber and plastics extrusion operations.

Another trend we are seeing is in new housing starts. Although still at historically low levels, each year over the past several there has been a trend upward. An increase in the construction of new homes is important for our company with our pipe gasket products. New housing requires additional infrastructure for the new and improving neighborhoods where the new homes are being built. This is all good news for the coming year.

In addition, this increase in construction as well as automotive production means that there will be more hauling of large products to and from factories. These require strong strapping equipment to keep products stable during transportation. We see an increase demand for our rubber strapping products such as our tarp straps and rubber tie downs. Moving into the New Year, the company will also continue to look at strategic acquisitions in the Northeast Ohio area.

It is always important to be optimistic for a new calendar year. We remain so and look forward to reporting on our successes throughout 2014. Happy New Year!